The interactive spectatorships project is proving to have many antecedents which I am coming across regularly in my research. The latest I have discovered comes from Adeline Koh who is Assistant Professor of Literature at Richard Stockton College (New Jersey, United States). She has blogged about her use of twitter to help students understand and apply of feminist theory to the films Cowboys In Paradise and Eat, Pray, Love. In her blog she outlines the reasoning and methodology of her approach in very precise and concise terms. Further she suggests that the use of twitter to accompany screenings actually enhanced students ability to analyse film as text producing more focused and thoughtful assessment work. Her blog, which you link to here , has certainly influenced my thinking regarding the pedagogic potential of twitter and the structure of this project.
The Impact of Social Sciences blog is run by the LSE Public Policy Group, and is a hub for researchers, administrative staff, students, think-tanks, government, and anyone else interested in maximising the impact of academic work in the social sciences and other disciplines.
Social TV - or "people tweeting about what they're watching on telly" - has done much to arrest the decline in scheduled programming in recent years. After all if viewers want to join in the online conversation they really need to watch live. BBC???s the voice tops recent figures for this.